Why the February 2026 Google Update Feels Like a Ranking Drop (Even When It Isn’t)Feb 12, 2026·4 min read·21
AI Search Optimisation in 2026: Why Traditional SEO Alone No Longer Protects Your VisibilityHow Do I Get Cited in AI Search? GEO Tactics That Help Google and LLMs Surface Your ContentMar 21, 2026·7 min read·2
From SEO to GEO: How to Rank (or Get Cited) in the Age of AI Answer EnginesI know we've talked about this before, but it's kind of a big deal.Jan 4, 2026·5 min read·2
How SEOs Can Engineer Product Demand Inside Google’s AI OverviewThe mechanics behind AI Overview product recommendations and how to influence them.Dec 19, 2025·5 min read·2
7 Reasons to Add a Blog Section to Your WebsiteHow consistent, strategic blog content increases visibility, authority, and long-term search performance.Dec 18, 2025·5 min read·9
Generative Engine Optimization (GEO): What a New Academic Study Reveals About the Future of SearchDon’t speculate. A new large-scale academic study reveals how generative AI actually selects, trusts, and cites sources in search.Dec 6, 2025·6 min read·23
What Is Crawling in SEO? Why It Is the First Signal in Generative Engine OptimizationBefore your content can rank, before it can be indexed, and before it can ever be surfaced by AI systems like ChatGPT, Gemini, or Perplexity, it must first be crawled. Crawling is the gateway to all visibility. It is the very first signal in the 12-S...Dec 4, 2025·5 min read·16
A GEO Audit: 12 Signals Generative Engines Use to Decide Whether You’re Worth ShowingA practical field guide for SEOs and business owners who need their expertise to show up in generative search.Nov 22, 2025·29 min read·77
